Stay shippable across the EU

Yes. GPSR Article 4 applies to any non-food consumer product placed on the EU market regardless of value or volume. You need an EU-established economic operator — manufacturer's EU subsidiary, importer, authorised representative or fulfilment service provider — whose name and address appears on the product, packaging or accompanying document. Authorised-representative services for a single low-risk product line typically run €500 to €1,200 per year.

EU authorized representative finder

Only if the CE marking corresponds to a valid EU Declaration of Conformity and a technical file you can produce within 10 working days. The CE mark on the box is necessary but not sufficient. As the EU importer or non-EU manufacturer, you are legally the responsible party. Ask your supplier for the EU DoC, the technical file and the harmonised standards applied. If they cannot produce them, the product is not lawfully placeable on the EU market.

CE marking applicability checker

Visually they look similar — both are two stylised letters in a circle. The CE mark has wider spacing between the C and the E; the MAS or China Export mark has tighter spacing. CE is a formal regulatory declaration tied to EU harmonisation legislation. MAS has no legal meaning in the EU. A product carrying only MAS cannot lawfully circulate in the EU when CE is required.

For the UK alone, no — the UK has its own energy labelling regime under SI 2021/745. EPREL covers EU member states and Northern Ireland. If you sell the same SKU into Ireland, Germany, France, Spain or any other EU member state, then yes — but as a reseller you cannot register; the manufacturer or the EU importer must. If the manufacturer has registered the SKU, the EPREL ID is searchable on the public EPREL database and Amazon will accept it.

EPREL GTIN finder

Inside Seller Central, navigate to Sales > Compliance > Compliance Reference. The dashboard lists every ASIN you have active in EU marketplaces and flags missing GPSR responsible person, missing EPREL ID, missing CE declaration, missing German LUCID, missing French UIN and missing EU VAT registration. Click any flagged row for the exact field and the action Amazon expects.

Amazon Compliance Reference decoded

The economic operator who first places the product on the EU market is the importer. If your customer in France clicks buy and the product ships from Hong Kong, you place it on the EU market when it crosses the customs border in the buyer's name — and you, as the seller, are legally the importer of record under GPSR Article 4 and the Union Customs Code. Amazon EU now flags listings shipping from non-EU origins and demands either a designated EU representative or routing through an EU fulfilment node.

GPSR economic operator designator

The product scope expands as the European Commission adopts new delegated regulations. The most recent expansion took effect on 20 June 2025, when smartphones and slate tablets entered EPREL scope under Delegated Regulation (EU) 2023/1669. Subscribe to the Commission's Energy Efficiency newsletter and watch the EPREL release notes at eprel.ec.europa.eu.

EPREL registration walk-through